Recently I read that there are no 6 billion cell phones in use in the world, and that were over 1 billion apps downloaded during the Christmas holidays. Certainly the mobile phone is keeping more of us connected where ever we may roam, as long as we pay the bill.
Fast Company blogger Wendy Marks explores what this means for PR practitioners in her recent post Transforming PR For A Mobile World. The concept of social media allowing the PR maven to bring the journalist to your story, or ‘newsjack’ the editors, as opposed to taking your story to the journalist in the more traditional manner is not new to social media savvy publicists, but Marks’ article gives some insight on how to co-opt the mobile phone to do just that.
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About austinedgington
Austin Edgington is an accomplished communications/public relations/marketing professional with 15 years of experience in the creation and execution of communications programs for start-ups through large enterprise organizations. He is experienced in launching and positioning B2B and B2C companies/products/brands in a global context. Skilled in planning and rolling out media relations campaigns resulting in international, national and trade coverage across media platforms, including print, digital, broadcast and event. Austin is expert in developing strategic alliances in line with corporate objectives, working with C-level executives, and offers strong leadership/management skills.
